The Product Manager’s Handbook, by Linda Gorchels. McGraw-Hill, 2005.
This is a basic book on product management (an area which has a shortage of material). It talks about the role of product managers, planning, maintaining a portfolio, new products, pricing, and marketing. There are some checklists and sample plans to help although I don’t see them as the main focus of the book. (For example, there’s a handy checklist on trade show responsibilities.) Most of the examples are about consumer-type products, but software makes a limited appearance. An OK intro, but I’m looking for better.
