Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark. Free Press, 1992.
Product management can work better by tailoring its approach to the reality of the project. Building a new platform is fundamentally different from creating a follow-on for a previously developed platform, and should be managed differently. The authors consider the structure, leadership, tools, prototyping, and organizational learning in their quest to develop a broad look at product development. The book rings true for a couple situations I’m facing. (Reviewed Sept., ’05)