Marketing High Technology: An Insider’s View, William H. Davidow. Free Press, 1986.
The examples are dated, but the message is not: this book is about the importance of market segments and selling a whole product. (Reviewed Nov., 2004)
Exploring Extreme Programming
Marketing High Technology: An Insider’s View, William H. Davidow. Free Press, 1986.
The examples are dated, but the message is not: this book is about the importance of market segments and selling a whole product. (Reviewed Nov., 2004)