Review – Revolutionizing Product Development

Revolutionizing Product Development

Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark. Free Press, 1992.
Product management can work better by tailoring its approach to the reality of the project. Building a new platform is fundamentally different from creating a follow-on for a previously developed platform, and should be managed differently. The authors consider the structure, leadership, tools, prototyping, and organizational learning in their quest to develop a broad look at product development. The book rings true for a couple situations I’m facing. (Reviewed Sept., ’05)