Review – The Innovator’s Dilemma

The Innovator’s Dilemma, Clayton Christensen. HarperBusiness, 2000.
Companies often get successful by giving customers what they want. New companies may begin with a product that is less functional but better on a dimension valued by non-customers. By the time the original company realizes the threat, the new technology has improved enough to make it hard to stop. (Reviewed Nov., ’02)